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A lot of direct marketing companies focus on slick design and push mass mailings. Others make the process unnecessarily complicated. At ClearMarket, we take a simpler approach, with a philosophy that steadily leads clients to the market most interested in their business.

Measurement eliminates guesswork.
We believe strongly that measuring results eliminates the need to guess what might work in your next direct mail campaign. Comparing one mailing against another, you’ll eventually discover exactly what reaches your target market and direct your resources to what really works, not what you think will work.

High-performance direct marketing is simple.
ClearMarket clients discover that this process is not complicated. You could even think of it as a familiar, three-step process: “lather, rinse, repeat.” In this case, send out the mailings, receive and analyze results, then tweak the next mailing and start the process all over again. Within a few mailings, you’ll discover and focus resources on what works.

Successful mailing pieces are simple, earnest and small.

• Simple: The more direct and less sensational the design, the better. People don’t respond to high-level graphics like they used to—the simpler the mailing, the better it does.
• Earnest: Postcards that communicate only a few earnest words allow people to scan and assess the offer in order to make a quick, cognitive decision.
• Small: Larger-sized postcards are immediately identified as junk mail and treated as such—tossed immediately into the trash can. Regular-sized postcards perform better. Also, small runs are better than mass mailings by allowing systematic evaluation over time instead of sinking all available resources into one big effort.

High-performance direct marketing is affordable.
Companies shouldn’t have to devote their entire marketing budget to a few random, ineffective direct mail campaigns. ClearMarket offers an affordable, long-term direct marketing investment through tools that support our overall philosophy and your long-range success.

Always pursue new customers.
At ClearMarket, we believe you must have a plan to keep new customers in your sights, and we’ve developed the system and tools to help you do so.