Packaged Marketing Solutions
ClearMarket has assembled a collection of marketing packages that are designed to leverage the power of target marketing into your advertising mix. All choices are built around our 3 Easy Steps for achieving advertising growth.
Our packages are not necessarily grouped by business type, they are grouped by strategy. You will notice, for example, that realtors and plumbers are given similar package choices because, believe it or not, their tried and true customer attraction strategies are almost identical.
In the cases where we have made custom package sets (for example, Automotive, which is a special case of Specialty Retail), the recommendations are influenced
by common industry practices and the competitive atmosphere.
If you are a first-timer to ClearMarket, we strongly urge you to call us as part of your decision making process. The packages are great guidelines,
but there is no substitute for a quick discussion of your business goals and needs.
Retail Furniture
Includes:
| Home Furnishings |
Flooring |
Carpeting |
Strategies include name recognition, customer appreciation, and the ever-present (and expected) event and sale packages. Event excitement and image consistency are addressed.
Heating & Cooling
Includes:
| Heating |
Air Conditioning |
| Service |
Replacement |
The HVAC industry currently has many unique avenues for explosive growth. With proper positioning and well-placed marketing, the opportunities have never been greater.
Automotive Sales
Includes:
| New & Used Retail Automotive Sales |
Auto retailers face special challenges in 2008.
The buying decision time has been dramatically shortened by the internet, and heavy competitive promotion has made it more difficult to express a meaningful uniqueness.
Specialty Retail
Includes:
| Music Stores |
Clothing |
Pets & Supplies |
| Tools & Hardware |
Health Food |
Pool Supply |
| Some Restaurants |
Sporting Goods |
...many more. |
If you sell a niche product in a storefront setting, this category is for you. Despite WalMart® & Lowe's®, the world is desperate for your uniqueness and value. Target marketing can help you win.
Personal & Youth Development
Includes:
| Fitness Clubs |
League Sports |
Martial Arts |
| Dance |
Driver Education |
Private Schools |
| Church Membership |
Community Outreach |
...and others. |
These varied endeavors have one thing in common: They all grow by building relationships and trust with prospective members.
Professional Services
Includes:
| Dentistry |
Real Estate |
Tax Services |
| Landscaping |
Mortgages |
...and more. |
Businesses that sell professional services will see growth by properly focusing their marketing efforts. The secret: position your service as a product and advertise to the right audience.
Packages for Other Business Types
Includes:
Businesses of many types that don't have their own category above.
If your business has the following features,
direct marketing can work for you:
- The ability to keep track of your customers by name and/or address.
- A uniqueness that can be positioned against larger competitors.
- A business model that supports a marketing budget.
- The potential to operate your business in all seasons (there are some seasonal businesses that can see results).
- A consistent and ever-increasing need for new customers (not looking for just 1 or 2 benefactors).
In many situations, the special attention of a dedicated marketing professional can collapse timeframes and speed results. ClearMarket has on-staff specialists in a variety of marketing disciplines.
Our service professionals adhere strongly to our
advertising philosophy. If you believe you may benefit from our assistance, we encourage you to
contact us to learn more.
ClearMarket: Affordable Direct Marketing Tools
“Our programs have grown 45 percent per year in sales for each of the past three years. We’re absolutely certain that direct marketing with ClearMarket plays a major role in that.” (Dale Moulton, Off the Wall Sports)
“ClearMarket is a wonderful service. It’s not just direct marketing—it’s everything that comes along with it. With the campaign reports, I can figure out what customers are buying my service in a certain area and refine the kind of customer I want to find—it’s great, because I can gear my offer toward exactly what those customers need and get better results.” (Satisfied ClearMarket Client)
