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Our exclusive Direct Market Manager (DMM) is unique in the direct mail industry. No other direct marketing company has pulled together these powerful tools for its customers to plan, organize, monitor, analyze and maintain all the data necessary for successful direct marketing campaigns.

With the DMM, we make it easy for you to incorporate the systematic, successful ClearMarket philosophy of multiple test runs into your direct marketing campaigns. It becomes your centralized command center utilizing several key components, including Target Visualization, Campaign Tracking, and Contact Management:

The ClearMarket solution for lead generation is to pinpoint your ideal customer via demographic and geographic targeting.

We help you define your overall Target Market by determining profiles based on two basic questions: Who are your customers? Where are they in the world? Your choices will emerge based on any number of criteria, such as household income, ZIP Code, carrier routes, or those who have purchased an item from you in the past. Our DMM Guide helps with this process.

Then it’s time to cut that master Target Market down to size. We superimpose a selection of patterns that help you slice down that master target into manageable sections for use in a series of mailings, whether you’re experimenting to learn what gets the best response, or slowly trickling a consistent message to your prospects.

One way to visualize the smaller target market is to tap into the power of Google Earth. Using its dynamic mapping capabilities, you can zero in on potential prospects and gain a dynamic view of your competitive landscape. The technology behind Google Earth allows you to choose a test-pattern overlay that matches your situation. Watch the video below to see how speckles, pie shapes, rings, coded boundaries and custom selects can be used to set up strategies for this sample client:

Direct mail is measurable—you can evaluate whether it’s working. How? By tracking your efforts and using that information to improve, step by step.

The Direct Market Manager (DMM) simplifies the tracking process by automatically compiling a history of your direct mail campaigns so that you can analyze overall results. Some customers have hundreds of jobs; others, only a few. Regardless of how many mailings you send out, Campaign Tracking organizes it all:

• Track progress with easy-to-understand visual tools associated with each campaign—all associated charts, maps and graphs are displayed for comparison.
• Review all of your past results in one window, analyze the data, and fine-tune your next campaign.

It’s all right here, at your fingertips. Managing your work has never been easier.

To plan the most effective mailings and pursue leads that result from a campaign, you need to manage, group and categorize those who have responded to your message—in the most convenient way possible.

ClearMarket offers a super-convenient online Contact Management System (CMS), similar to Microsoft Outlook or Access, where you consolidate contact information in order to record, group and categorize your contacts and prospects.

ClearMarket can use addresses in your CMS to mail out direct marketing pieces. But it’s not just for easier direct mail management—consolidating your contact list and keeping it current using ClearMarket’s CMS can also streamline all of your sales and marketing tasks:

• Conveniently monitor current responses.
• Customize selections for future direct mailings.
• Contact customers with service questions.
• Organize your sales team’s follow-up calls.

No matter where they’re located in the world, your staff simply logs on to ClearMarket’s Client Area to access the database and get to work. Learn more about ClearMarket’s online Contact Management System (CMS).

At the click of a mouse, ClearMarket’s DMM becomes the command center for all of your direct marketing activity. Once you streamline your work with the features in the Direct Market Manager, you may feel as if you’ve added a whole new department—in reality, you’ve simply strengthened the staff you already have. The ClearMarket philosophy backed by the DMM is an affordable way to transform the way you bring in business.